Lets talk retail

Whether we are subtly negotiating, downright hard-selling or buying, we are almost always making trades. From ancient times, market places have always existed and always will. They provide us with fun, entertainment, & excitement. Who doesn't feel the rush of finding a great deal or revel in satisfaction of making a great deal? You'd be dead if you didn't.

We've always loved the most tangible space of advertising  - right where the shopper is moved enough part with their cash for something. It's the ultimate metric for marketeers. Sold!

The only way to really know how retail works is to spend time in it. Too many companies profess to know what happens in this key media channel and the most time they've spent there is when they go for their own grocery shopping at their local. 

Dukka or Spaza? Informal vs Formal? High Street or Strip Mall? FMCG, CPG, QSR...what's it all mean?

Relax. We know. We've been working in the vibrant and always on space of retail for over 25 years all over the world. We love it.

10 000 hours? Ha...try 100 000!

Let's go sell something.