Lets talk experience

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She says it best.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Maya Angelou

You never engage with a brand in total isolation. You are somewhere  touching, seeing, smelling and hearing something. 

To make people really "feel" something and move over to the euphoric emotional state that all marketeers seek to create, you dial up all the senses. At the same time.

Let's go and make people feel something.