About 21G

Time. Our most precious commodity.

Perhaps the only thing more important is what and whom we choose to spend it on.

We specialise in strategic marketing, branding and retail projects for multiple businesses around the world. We have a passion for social sustainability and helping clients to "bake" this into their business models versus "bolting it on".

We believe that successful brands of the future care about people, not branding. 

These people are not only the people that work for the brands, but also the communities and societies that these brands exist in and, because of.

We help you create, build and grow profitable brands and businesses that create sustainable and successful environments that promote wellbeing, by understanding what people need from the places in which they work and live. 

In the TBL (Triple bottom line) model:

Financial sustainability - "Make a profit"

Environmental sustainability - "No harm to people, animals and planet"

Social sustainability - Identifying and managing business impacts, both positive and negative, on people. The quality of a company’s relationships and engagement with its stakeholders is critical. Directly or indirectly, companies affect what happens to employees, workers in the value chain, customers and local communities, and it is important to manage impacts proactively.

Let's get together and do some great work.